Creating A Promotional Marketing Calendar – Online Workshop

Part of a series of online workshops on themes to help Sheffield businesses survive and thrive beyond the Covid-era.
About this Event
Creating a marketing and promotional calendar – tapping into special events to develop activities to engage customers and boost your sales.

Hosted by retail expert Clare Bailey, this interactive session will dig into the opportunities to create promotions, events and marketing content, that allow you to link your products to calendar events (think Valentines, Mother’s Day, Easter, May Day, Wimbledon, Rugby, Football, Cricket – the list is limited only by your imagination).

Clare will take you through the online and offline promotional opportunities to customers, using engaging visuals, social media hooks and your shop window as your billboard. The focus will be on spotlighting and added value services rather than on discounting.

Designed as an interactive session, attendees are encouraged to bring their ideas for promotions to share. Clare will create a template marketing and promotional calendar- using her ideas and yours- which will be shared after the session as a toolkit for your business to develop a year round reason for customers to visit you in person or online.

Zoom meeting info will be sent on the morning of this event. For those unable to attend, a recording of the event will be made available afterwards, along with the workshop presentation slides to anyone registered for the event.

If you would like any further information about the events, please call us on 0114 224 5000 or email: [email protected]