Video for Business- What to Make and How to Make It – Flourish Enterprises – Doncaster

This session gives you a clear understanding of how to approach video with purpose, not guesswork. You’ll learn how to decide what content to create, who it’s for, and what outcome it should drive. It covers how different platforms and formats work, how personal brand plays a role in modern marketing, and why human connection and emotion are key to building trust and driving action.

The second part focuses on practical execution. You’ll learn how to improve your videos immediately using simple techniques around lighting, audio, framing, and phone filming. The aim is to remove complexity, show what actually matters, and give you a repeatable approach you can apply straight away to create more effective video content.

Key Areas:
How to define the purpose of your video and align it to business goals
How different platforms and formats require different approaches
Why personal brand and human connection drive trust and engagement
How to create both short-form and long-form content from one shoot
How to improve video quality using simple lighting, audio, and framing techniques
What’s in it for me?

This session is ideal for founders, business owners, and marketing teams who want to use video more effectively but feel unsure where to start or why their current content isn’t delivering. It’s for anyone creating video in-house, considering it, or investing in it without seeing clear results.

You’ll leave with a simple, practical framework for deciding what to film, how to align it with your business goals, and how to improve quality using straightforward techniques around lighting, audio, and filming. More importantly, you’ll understand how to create video that connects with real people, builds trust, and supports your marketing and sales efforts.

Hosted by Ollie Needham, ODGE MEDIA

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