BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Launchpad - ECPv6.15.12.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Launchpad
X-ORIGINAL-URL:https://launchpadsouthyorkshire.co.uk
X-WR-CALDESC:Events for Launchpad
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20240331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20241027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250729T130000
DTEND;TZID=Europe/London:20250729T164500
DTSTAMP:20260429T074853
CREATED:20250617T080321Z
LAST-MODIFIED:20250617T080321Z
UID:9504-1753794000-1753807500@launchpadsouthyorkshire.co.uk
SUMMARY:B2B Marketing Essentials - DMC01 - Barnsley
DESCRIPTION:Who this workshop is for: Anyone selling a service or product in a B2B marketplace. \nIf you’re having difficulty getting a foot in the door of your ideal business customers\, then this is the workshop for you. We’ll show you where and how to successfully promote and market your offering\, and get your message in front of buyers. We’ll also give you the tips and techniques you’ll need to confidently network with and approach potential customers direct. \nFoundations – things you need in place before you start \nThe importance of understanding your target customer\, and some refresher advice on how to go about it. \nKey messaging; what it is\, why it matters and how to use it (examples and guided exercise) \nDo’s and don’ts of impactful marketing material inc WIIFM\, key message\, features and benefits\, arresting images and avoiding information overload \nNetworking \nConfidence: The simple secret that removes the fear of networking \nWhy 3 is the magic number \nHow to work the room (without being rude!) \nDeveloping an authentic (non-cheesy) ‘elevator pitch’ – inc a guided exercise \nHow to follow-up with contacts you made/people you met \nWhere and how to market/promote your offering \nUnderstanding how your marketplace operates (how\, where and when do your customers buy) \nWhat problem are you solving? (understanding your customer’s pain points) \nHow to select the right routes to market for you \nAdvice\, tips\, ideas and do’s and don’t for contacting prospects via email\, mail\, Linkedin\, phone\, trade bodies/groups and intermediaries \nAdvice on sourcing a free CRM system and accessing relevant data (companies likely to use/need your service/product) \nHow to make a success of trade shows and exhibitions \nIdentifying the decision maker and understanding the decision making process \nUnderstanding and staying in control of the sales process \n**** This workshop is being held to support start-ups & small businesses in Barnsley. As there are a limited spaces available\, priority will be given to registered Launchpad clients. If you are not a Launchpad client but you would like to book on\, then please email us at Launchpad@barnsley.gov.uk**** \nTo book follow this link \nB2B Marketing Essentials
URL:https://launchpadsouthyorkshire.co.uk/event/b2b-marketing-essentials-dmc01-barnsley-2/
END:VEVENT
END:VCALENDAR