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DTSTART;TZID=UTC:20210301T104500
DTEND;TZID=UTC:20210301T104500
DTSTAMP:20260528T123424
CREATED:20210226T155653Z
LAST-MODIFIED:20210226T155653Z
UID:3644-1614595500-1614595500@launchpadsouthyorkshire.co.uk
SUMMARY:Creating A Promotional Marketing Calendar - Online Workshop
DESCRIPTION:Part of a series of online workshops on themes to help Sheffield businesses survive and thrive beyond the Covid-era.\nAbout this Event\nCreating a marketing and promotional calendar – tapping into special events to develop activities to engage customers and boost your sales. \nHosted by retail expert Clare Bailey\, this interactive session will dig into the opportunities to create promotions\, events and marketing content\, that allow you to link your products to calendar events (think Valentines\, Mother’s Day\, Easter\, May Day\, Wimbledon\, Rugby\, Football\, Cricket – the list is limited only by your imagination). \nClare will take you through the online and offline promotional opportunities to customers\, using engaging visuals\, social media hooks and your shop window as your billboard. The focus will be on spotlighting and added value services rather than on discounting. \nDesigned as an interactive session\, attendees are encouraged to bring their ideas for promotions to share. Clare will create a template marketing and promotional calendar- using her ideas and yours- which will be shared after the session as a toolkit for your business to develop a year round reason for customers to visit you in person or online. \nZoom meeting info will be sent on the morning of this event. For those unable to attend\, a recording of the event will be made available afterwards\, along with the workshop presentation slides to anyone registered for the event. \nIf you would like any further information about the events\, please call us on 0114 224 5000 or email: BusinessEvents@sheffield.gov.uk
URL:https://launchpadsouthyorkshire.co.uk/event/creating-a-promotional-marketing-calendar-online-workshop/
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DTSTART;TZID=UTC:20210301T120000
DTEND;TZID=UTC:20210301T120000
DTSTAMP:20260528T123424
CREATED:20210226T155921Z
LAST-MODIFIED:20210226T155921Z
UID:3647-1614600000-1614600000@launchpadsouthyorkshire.co.uk
SUMMARY:Where to Start With Social - Online Workshop
DESCRIPTION:Wondering about social media? Need help working out which platforms are best for your business\, planning what you should be saying and making sure you aren’t wasting your time? Not to worry\, help is at hand. \nIf you’ve been feeling the pressure to get your business more social or already use Facebook\, but feel daunted about using other platforms\, join us for a virtual workshop with retail expert\, Clare Bailey. \nClare will get you to consider key audiences AKA your ideal customer\, the customer engagement tactics to suit them and work out which social media platforms they typically use and where you need to be visible. \nShe’ll also take you through what types of content your ideal customer wants to see from you\, how often you should post and how to measure the success of your social activity to know you’re on the right track. \nThis session aims to help you plan your social engagement approach in a way that drives value and ensures that you don’t waste any of your valuable time. Clare will be drawing on one of her previous workshops held earlier this year- 10 Step to Retail Success\, which is available to watch online here: https://vimeo.com/500020646 \nZoom meeting info will be sent on the morning of this event. For those unable to attend\, a recording of the event will be made available afterwards\, along with the workshop presentation slides to anyone registered for the event. \nIf you would like any further information about the events\, please call us on 0114 224 5000 or email: BusinessEvents@sheffield.gov.uk
URL:https://launchpadsouthyorkshire.co.uk/event/where-to-start-with-social-online-workshop/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20210301T180000
DTEND;TZID=UTC:20210301T203000
DTSTAMP:20260528T123424
CREATED:20210226T124711Z
LAST-MODIFIED:20210226T124711Z
UID:3624-1614621600-1614630600@launchpadsouthyorkshire.co.uk
SUMMARY:Marketing Content Your Customers Will Love - Online
DESCRIPTION:This session will explore how to plan and create marketing content to\npromote your business\, gain valuable marketing insight and strengthen\nyour brand. We’ll explore the different types of content\, ways to\nrepurpose content\, timesaving techniques\, and the basics of a direct\nmarketing campaign that uses the content you’ve gathered. \nPlease contact Julia Millea or Darren McDool to book a place         01709 331111
URL:https://launchpadsouthyorkshire.co.uk/event/marketing-content-your-customers-will-love-online/
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